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About
Sterling Howard FounderThe History of Musicians Contact
We’ve been bringing musicians and bands together for over 45 years, from club and casual groups, to traveling bands, to concert and recording acts.
Sterling Howard was a young rock vocalist playing Hollywood clubs in the late sixties. Finding the right band members was always a challenge. There were no magazines or papers at this time for players to connect with each other. Sterling realized there was a need for a contact service, so he opened an office upstairs in the Whisky a GoGo. The idea was an immediate hit. By distributing flyers on the Sunset Strip and posting ads in music stores, a large number of musicians and bands soon began connecting at the new referral service.
Can rise of music fests help club attendance?
I constantly read articles stating that since musicians are making so much less money from their recorded music these days, more and more of them are forced to take to the road and play live. This scenario applies to older established acts as well as fresh upcoming...
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